“The Bottleneck Is at the Top of the Bottle. Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma: At the top!”— Gary Hamel/Harvard Business Review
Today, you have satisfied about all the key aspects that will take your start-up idea to the next step of getting it developed. Idea may be a mobile application or web site or a product or on-line marketing idea – any “start-up” for that matter. You have verified the probable aspects that impact your products growth, its marketability and demand. You have also covered the issues connected to the capital required, expenses you incur, man power needed and how you handle the initial set-up and then supervise its journey into the market and way you handle the competitors.
Your attitude and belief about how innovative is your product, how it will become user friendly and how it can attract the customers with its creative and innovative ideas and how these ideas are really useful to the end user determines your start-ups life line.
I am not septic – and I do not want you to be septic – but list out the things which you want to check them again – about product itself, its competition, and its marketing etc.,
“If things seem under control, you’re just not going fast enough.” —Mario Andretti
Handle the indecisiveness –
This brings more ideas and exposes the reality before you. It’s a kind of evolution process, by which you will lean more. Unless you learn now, you’re learning at a latter cost you dearly. Unless you are dissatisfied with your idea, you will not be able to fine tune it, found the hidden issues, and understand the bugs.
GO TO THE PEOPLE
Get new connections or search for new people in social media and discuss – not the idea – but background of it and find out whether there are any ideas which resembles your product or must more valuable concept which can be fine tuned and incorporated into your idea. Don’t sit in a box, get out and immerse with people around you and while discussing different subjects – there is a chance that connects to your idea.
LISTEN TO YOURSELF
When you are alone – keep your mind open, fresh, allow your mind to travel as far as possible and meet any one and talk whatever your mind likes. That is the way how you develop new ideas, new methods to support or modify your basic product idea. You can not pinpoint where at what juncture your mind will give you the real inputs. You don’t strain you don’t expect, you don’t worry and you don’t struggle to get ideas. Just leave it and it will get back to you. In fact, when you leave your mind free, it will start thinking totally a different subject and jump from there another one and make rounds and come back and while going to another subject – flash! You have been told!
Challenge the current trends.
This is the basic requirement to handle, develop and shape up the ideas. Getting away from the current trends and disobeying the present systems is what is called creativity. With this creativity you can enhance and improve your present idea.
“If it works, it’s obsolete.”—Marshall McLuhan
Meet people who are not connected to your stream.
Your family, your friends and your social media connections speak the same language again and again. There are two reasons for this: 1. they know what you like and they like so the mindsets are on even keel. 2. You know what they like and what they like to hear from you. There will be nothing new in that, either in patterns or systems everything is same. To know more about the world – you will have to diversify, get out of the cubicle, and get out of the normal and comfort zones. In social media connect to people who are totally different from your area of specialization or your stream. Every problem is an opportunity to fish out more ideas.
Friendships across boundaries are the best lubricant there is.
Subramanyam 